/ Schools Film

Clients: Newcastle City Council’s Citywide Anti-Social
             Behaviour Project

Format: DVD

Brief
‘Trashed’ is delivered as part of a county wide approach to alcohol education. The performance raises awareness around the dangers of excessive alcohol consumption 'binge drinking' and the impact of anti social behaviour and alcohol related crime on the community. The performance explores the negative influence alcohol misuse has on the lives of three young people, their health, behaviour and relationships. In consultation with Health Care Professionals, Schools Drug and Alcohol Advisors, School Health Advisors, Drug Liaison Officer, Trading Standards lead on Licensing and Northumbria Police, Gibber were commissioned to produce 3 filmed scenarios to highlight:

Alcohol Misuse
Police point of view - how drunk and disorderly behaviour impacts on the community

Anti-Social Behaviour
Paramedic point of view - how personal safety is at risk when you are drunk. The reality of young people just as easily becoming the victim of crime as opposed to being the perpetrator.

Sexual Health
Sexual health messages - how young people are more likely to indulge in risky sexual health practice when under the influence of alcohol, leading to increased risk of pregnancy and sexually transmitted infections.

Results
Evaluation identifies that Gibber’s multi-sensory approach of live drama and multi-media is not only Enjoyable, 99% of pupils rate the performance positively but also; Effective in delivery of its key objectives to define, explore and change young peoples attitude towards alcohol misuse. 100% of teachers stated that other students would benefit from seeing the performance. When asked “Which part do you think had the most impact on the young people” teachers regularly commented upon the consequences of binge drinking revealed within the films.

"This mix of humour, street credibility and youth-centred perspective on the risks and consequences of binge drinking continues to prove effective in engaging our students in thinking about drinking. Behind the humour and entertainment value there remains a clear straight awareness-raising, which the young people continue to evaluate as very effective. The film clips unapologetically present the downside of alcohol and give professionals who work with the fallout of unsafe drinking the chance to help young people to make informed choices.”
Sandra Davison, School Drug and Alcohol Advisor, Newcastle Childrens’ Services